Student Work This gallery highlights just some of the fantastic work by my former and current students, and includes publication design, page layout, web design, typography, symbology, and digital photography. On Teaching to See, A film by Andrei Severny; produced by Edward Tufte. Other readers will always be interested in your opinion of the books you've read. It wasn’t until 1968 that Hofmann and Ruder realized their ultimate goal of creating an advanced graphic-design program for postgraduate professionals at the Basel School, in which a select group might engage in intensive multidisciplinary projects intended to further hone their skills and reenergize their intellectual engagement with design. Hoffman followed Emil Ruder as head of the graphic design department at the Basel School of … This short article is taken from the introductory remarks to an illustrated Tecture given by Armin Hofmann at the 16th International Congress on 'Education in Letterforms' held in Copenhagen. The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied. Armin Hofmann: Principles and Practice; China's Numbers; Digital Illustrations ; Student Work; Contact . The scale and position of each element is invariably carefully planned and executed.I have been curious about Müller-Brockmann's work since I was an undergraduate student in d… If you work in design, you need to know about the Swiss Style, which influenced the discipline of graphic design all over the world. I spent the day drawing a cube in outline form – the wrong way to do it, according to the tutor, who called us together at the end of class. Armin Hofmann, Winter Hilfe (Winter Aid), 1960 Looking at Hofmann’s work, there is a clear focus and near obsession with point, line and form – the fundamental graphic elements. On our first day there we were put in the charge of another tutor and told to draw a cube. Today, Monday, June 29, we celebrate the birth of Armin Hofmann as he turns 100. An analysis of their work would reveal the concept of ‘Raster’ as a linchpin of their philosophy 2. During 1940’s he took up some Hollywood projects, which involved the print YSS: But you insist that your students do so! )”. At the Basel school of Design, Armin Hofmann thought Swiss Design as mentioned above but he gave even greater weight to typography and used striking tonal contrasts in his works. AH 1968 Armin Hofmann. The Black Crowes are an American rock band who are known for their fiery Rock N Roll style, which blends elements of rock, gospel, and blues. If you are planning a visit to SFMOMA to see a specific work of art, we suggest you contact us at collections@sfmoma.org to confirm it will be on view. 1968. View Armin Hofmann's business profile as Head of Programme at German Society for International Cooperation (GIZ) GmbH. Fig. See more ideas about Armin hofmann, Armin, International typographic style. This book became a reference for many young designers and thus created a sort of design recipe that could be followed and repeated by others. Hofmann’s series for the Basel State Theater and Muller-Brockmann’s for Zurich’s Tonhalle are two of the most famous. Armin Hofmanns effect and significance as a Swiss designer included published the Graphic design manual: principals and practice in 1965. Armin Hofmann | MoMA MoMA Armin Hofmann Die Abonnentenzahl Steigt Stadt Theater Basel After 1957 Medium Lithograph Dimensions 49 5/8 x 35 1/8" (126.1 x 89.2 cm) Printer Frobenius AG, Basel, Switzerland Credit Gift of the designer Object number 1480.2000 Department Architecture and Design Revolutionizing the approach to book cover design in the 1940s, Lustig would attempt to get a sense of the writers direction from reading the book and then translate it into his own graphic style (The previous trend was to summarize the book with one image). On Friday, June 26, we mourned the passing of Milton Glaser on the very day he turned 91. Strategy, Concept (with Design Analysis and Rational) 10 thumbnails and 3 roughs, and you final digital piece. Hofmann’s accentuation of contrasts between various design elements and Muller-Brockmann’s exploration of rhythm and tempo in visual form are high notes in the evolution of the style. 2. The artful blending of letterform and image. Armin Hofmann was a teacher at the school for years, together with Emil Ruder. Armin does excellent work at a reasonable cost. I also found that the Basel School put great emphasis on teaching a broad and solid foundation of basic design principles and a “broad horizon in form-related design processes”. Armin Hofmann (born 29 June 1920)is a Swiss graphic designer. Mid-Century Modern: The Posters of Armin Hofmann Working in the early 1950s, Hofmann was a pioneer of the "Swiss Style" that became the leading graphic approach worldwide over the next two decades, and continues to exert its influence today. After that, I stopped going to lessons. In 1976, she moved to Los Angeles and founded Made in Space, the multi-disciplinary approach that extends into her current practice. Feb 11, 2020 - Explore Yuya Sano's board "Armin Hofmann" on Pinterest. In August 2006 the released a compilation album comprising of previously unheard and unreleased songs. A mere increase in the size of an element is not enough to alter its essential character. Under Armin Hofmann and Wolfgang Weingart supervision, Greiman developed interest in the International Style and the style later known as ‘New Wave’. However, formatting rules can vary widely between applications and fields of interest or study. Hofmann’s posters are especially of note, as he avoided the use of color in favor of black and white. Armin Hofmann . Please note that artwork locations are subject to change, and not all works are on view at all times. These concepts were further developed in the 1950’s by the masters of the Swiss Style, predominantly Max Bill, Josef-Muller Brockmann, Karl Gerstner, Armin Hofmann, and Emil Ruder. Graphiq Magazine Armin Hofmann “Another reason for my interest in the use of black-and-white in design lies in my intense preoccupation with the forms and analysis of signs and symbols.” 7) 7) 4.10 avg rating — 10 ratings — published 1991 — 2 editions This analysis could be applied to books of all kinds, but we focus here on the design of books about architecture and design. 4. The 1960s was a very progressive era for the mexican americans that inhabited the United States, It was very a progressive era but with every progressive era there are also a lot of hardships leading up to it there were also a lot of tough battle to be fought. Dec 22, 2014 - There is never a single element in Müller-Brockmann's work that is arbitrary. This is a ‘sharp end’ of the publishing scene, where design plays an important role in giving attractive presence to books for the people likely to buy them. Find contact's direct phone number, email address, work history, and more. A colleague of the renowned Emil Ruder and successor as the head of the graphic design department at the Basel School of Design, Armin Hofmann’s work relies heavily on the fundamentals of graphics: lines and dots. In the spring of 1962, Inge Druckrey, a tall, blonde student from Germany is sitting at her desk in Armin Hofmann’s graphic design class at the Basel School of Design in Switzerland. The Congress was organised by the Association Typographique Internationale, and we are grateful to them for their permission to publish this extract. Moreover, Hofmann played an instrumental role in developing the graphic design style known as the Swiss Style. In order to make a living and raise their daughter, she moved to Basel, Switzerland, to study with Armin Hofmann. Your type written critique of one Armin Hofmann design from your group work last week. Armin Hofmann. This exhibition celebrates a newly acquired collection of the artist's ground-breaking International Typographic Style posters. Moreover, he is looked up to by his students as the most inspiring graphic design teacher. As a guide, visit designishistory.com, which gives a brief outline of specific… The Black Crowes, The Lost Crowes . Hofmann has given much as artist, designer and teacher to the worlds of design and designers, about which I offer a brief analysis (below). Their traditions were shaped by graphic design pioneers, Armin Hofmann, Emil Ruder, and Wolfgang Weingart. Armin Hofmann In this vein, I chose to investigate the work of Armin Hofmann, who is mentioned on page 38 – “…Armin Hofmann wrote texts that outlined ‘principles of graphic communication’ and elaborated tenants of formal visualization as compositional principles (size, scale, movement, order, symmetry, asymmetry, etc. You can write a book review and share your experiences. All plane figures which have a center and are perceived as closed forms may be described as being dot-shaped. Whether you've loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them. And even if a dot expands, it still remains a dot. 3. Contemporary Design with Historic Influences – Primary Source Analysis. Stadt Theater, Basel poster. The immeasurable influence on generations of designers is one of the many distinguishing qualities of his work. When graphic designer and teacher Armin Hofmann was awarded the Art Price of the City of Basel in November 1997, not too many people in Basel knew about him or knew what he got the prize money of 20'000 swiss francs for (about 15'000 US$). I first learnt about a systematic approach from Armin Hofmann at Basle. Consider what we have discussed regarding Late Modernism in the USA and The Swiss International Style. The idea of a dot must be understood in a very broad sense. A student of Frank Lloyd Wright, among others, Alvin Lustig had a very successful career in graphic design and art direction. 1958. Armin Hofmann is an eminent twentieth-century Swiss graphic designer. Druckrey's poster for Yale Women's Forum (c. 1968). Christoph Note: Citations are based on reference standards. Your completed type written Strategy for the Commercialization Assignment. Stadt Theater Basel poster . Do additional research on the Swiss International Style - it may be a good idea to study some of the known designers of this style and period. I fully endorse and recommend Mr. Armin Hofmann and look forward to working with him again. Armin Hofmann: His Work, Quest and Philosophy (Industrial Design Graphic Design, Bd. He later replaced Emil Ruder as the head of the school. And here’s the book to explain it. Black and white group work last week requirements or preferences of your reviewing publisher, classroom teacher, institution organization... 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