Logo Design Trends .. There’s always a reason something goes viral or takes off—something set it in motion, good or bad. Virile strains of these marks have cropped up this cycle, with many using letterforms as a mnemonic reminder of the entities name. Shadow as … It’s a perfect mouthpiece for demonstrating a client’s heritage, and craftsmanship and expresses both with inspired drama. As with every logo trend report I write, I look to the past before looking ahead. The Logo. Read More, When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to have some sort of magical scanner-like device that could objectively compare, classify, and quantify the success of each design. The use of graphic illusion is nothing new, but the abundance this year hints at a rediscovery of miraculous problem-solving skills and a unique perspective—or possibly the ability to teach your customers how to achieve the same. This is all part of a much bigger psychological conversation associated with the Gestalt theory, but for the purpose of this trend it’s driven by our comfort with symmetry. It's Here and In the Wild! Copyright LogoLounge, LLC. Whether you look at a maze as a delight, a mystery, or a punishment it is a challenge that visually represents many of the objectives a client may wish to associate with their brand. Thank you so much Bill Gardner, thank you so much LogoLounge! This is why LogoLounge.com has made creating a logo easier for all of those unknowing people who aren't sure how to market themselves. Grant it, the bird has reason to hover but there is some kinda special levitation going on when a bottle not only rises out of the hand but GLOWS! Though it’s no friend of legibility, it will never be accused of lacking personality. Samsung committed to this trend with their Exynos mobile processor using a mark laid out like a pixel chessboard that softly melts together with a soldered bridge at every corner. Those previous shapes strongly resemble this year’s crop, but these shapes have approachable, organic curves. Finding that hybrid between committing to gradient tone and graphic surfaces that imbue reality and a simple vector outline really only offers up a handful of tricks. your own Pins on Pinterest This trend caught me a bit off-guard based on the number of designers that landed on this idea without an evident epicenter logo causing the anomaly. The key elements for 2017. When evaluating the lift-off thrust of any trend, success is often measured between the born-on date and the rise to critical mass. Each trend report manages to identify a shape or two that rapidly populate every designer’s kit of parts like words that enter the news cycle based on a sheet of talking points. What an honour! These trends come and go and then come back again. Sometimes the price of doing business means being a good citizen. His logo, as just one example, for the erstwhile "Mother and Child" magazine is pure genius. While working remotely, we’ve also come together and grown closer with a new kind of face-to-face—something we probably weren’t doing anyway. For years now LogoLounge has been creating a trend report surveying what’s going on in the world of logo design, and the 2012 Trend Report is another great look at what’s going on. Nor does a star, or fire or a cloud. Occasionally, it's more analogous to underwear and socks, and I encounter the mundane or, rarely, the disappointing. and more. your own Pins on Pinterest For instance, there are waves of purple to pink, then zooming into a blackhole or interacting with colors that aren’t necessarily adjacent to each other on the color wheel. Like Comment Share. your own Pins on Pinterest Foliage, feathers, grain, cresting waves or any number of other receptive contoured forms. At the time of this report, our site stands at more than 300,000 logos strong, allowing our members and us to continue to watch trends as they develop in … Read More, This year's logo trends were influenced by a pendulum shift that's starting to swing from clean, modern aesthetics toward curvy, retro designs that reflect a new attitude through color and embellishments. Read More, This is the window of the year where I drop into a trance to fathom the relevant branding trends for the next year. All Rights Reserved. Earlier in 2020, I posted an article on the latest logo design & branding trends and now 6 months on, the official 2020 logo trends report has just been released by Bill Gardner of LogoLounge.. I’m grateful to the logo design community for bringing their best to LogoLounge each year. Featured in Concentrak – Bands of lines, often in a loop formation, twist in space to … If you've met the person that groans when food on their plate touches, you've met the individual that will wince... Orphan Shadows. As the internet's largest database of logos over 100,000 to date you can't help notice the evolution of design and trends. As designers, I cheer on any of our ilk that creates a product so engaging that the public becomes inextricably involved in it. Use the ideas here to push your design skills to the next level and keep the trajectory moving to the next iteration. Jul 13, 2020 - Each year, founder and mastermind behind LogoLounge.com, Bill Gardner browses through thousands of logos in preparation for the annual Trend Report. Expect to see more of this as the cannabis market expands in the next few years. It’s our take on them that allows us to move even further forward. I am very happy and honored to share with you that my Mind Heroes logo design symbol was included in the 2018 edition of LogoLounge Logo Trends Report “It’s important to note that trend is not a bad word, and it doesn’t equate to trendy, as in here today, gone tomorrow.The logos featured here are on the outer-edge, influencing the next big thing. When a hand appears as part of a logo, it’s often to represent a human experience that’s part of the brand assurance. There are also a lot of logos with a third eye thrown in. Any time we look at trends, we tend to see that there is a pendulum that is swinging. Sorry fans. These micro views of a macro world are tightly cropped shots, often framed in a simple circle or square. Every pundit uses the phrase like it spontaneously leapt to their lips, and every designer uses the shape of the hour with the same impromptu reflex. Read More, Each year, as I browse through thousands of logos in preparation for the annual Trend Report, I can’t help but consider the societal, technological and environmental influences and how they will affect the future of our industry. This shape stacks, reconfigures and pairs well with other soft shapes or blends with harsher geometrics to soften their effect. Read More, If home is our first place, and work is our second place, then mobile screens have definitely become our third place. The Logolounge Trend Report for 2015 was presented to a live audience on April 2 by Logolounge founder, Bill Grander. Read More, Drawing from a year of observation, and a few all-nighters perusing recent uploads on LogoLounge, an overall thought occurred to me: KISS is making a comeback. As usual it makes for interesting reading. LogoLounge | We have more than 20,000 designers from more than 68 countries who get unlimited uploads into our competition, unparelled search capabilities, and so much more. Some trend reports are filled with more nuances than others, but they are here for a reason. LogoLounge 2018 Trend Report. your own Pins on Pinterest. For less than $10 per month (billed annually), members get unlimited uploads and access to more than 250,000 logos from designers across the globe. No surprise that this shape has found its home in a number of marks that are eco-centric and hope to reflect the language of nature’s building blocks. Use the ideas here to push your design skills to the next level and keep the trajectory moving to the next iteration. In classical times, I can imagine them being laid out and pruned within an inch of their life to amuse the owner of some well-healed estate. Shadow has long been a staple of the designer to convey space in a flat graphic. That system manages to hold together admirably, but also is designed to morph and gyrate. This report has been put together by carefully analyzing over 272k logos from the past 16 years, handpicking those that contribute to emerging trends for the year. They were in charge of it and could release it at will. Mono-line logos of every iteration have made steady inroads for the last five years or so. Some firms will not recover. We like to create order. LogoLounge 2020 Trend Report Features designed by Mihai Dolganiuc. (The infinity sign) had been selected as the Sneak Peek #1 logo to tease the live broadcast. Read More, At LogoLounge.com we look at A LOT of logos and see plenty of trends: Some are aesthetic, some conceptual, and some cultural. After all, they are family. But know this. LogoLounge - Trend Reports. Read More, A Look Behind the Curtain, Creating the Logo Trend Report. What may seem like modest variants on a theme to one, look like significant departures to others. Those that follow this report annually may recall a few years back we identified the expanded use of four-pointed stars to which we assigned the name Sparkle. This year’s logo trends were influenced by a pendulum shift that’s starting to swing from clean, modern aesthetics toward curvy, retro designs that reflect a new attitude through color and embellishments. On the other hand, we have what I like to call “Potter Pics,” which reference the little animated movements in some logos, like the wink of an eye. I mean isn’t that one of our ultimate goals—to captivate the public and create a symbol that can’t be ignored? Wordmarks with big fat fonts came out roaring this year (think bell bottoms and afros), perhaps as a counter to the minimalist sans serif aesthetic we’ve gotten used to the last five or six years. This report is an observation on the logo industry and isn’t meant as a guide for best practices. There are more than enough idioms in our language that lambast the individual that can’t spot the obvious: They can’t see the forest for the trees; Couldn’t see it if it hit you; Hidden in plain sight; or a personal favorite, Can’t see a hole in a ladder. We refer to these as “Cornered” because each has manufactured the illusion of space by wrapping their design around an artificial reality. LogoLounge’s 2012 Logo Trend Report Trends come and go, but they’re also good markers of where we’re currently at in the design circle of life. The mass appearance of this effect is mostly played out on sans serif letterforms and tends to hearken to the angled effect of a serif, excised from the letters in a chiseled dimensional form. This report has been put together by carefully analyzing over 350k logos from the past 18 years, handpicking those that contribute to emerging trends for the year. Linear Fade. After you’ve worked with enough clients you start to recognize some of the signs of client fatigue that lead a designer to give in on this thing or that. You are able to identify styles that are outmoded and lack relevance with Harsh shadows on these marks can help to communicate a client’s desire to be under the focus of a spotlight and open for complete inspection with nothing to hide. Discover (and save!) ‘Success Inspiration’ logo selected for inclusion in the Logolounge Trends Report 2015 “This report is intended to bring awareness to what is happening in the identity design field. I was searching to see if it had been released online and found that my logo for SUCCESS INTERNATIONAL. Explore. In dieser Folge die „Logo Trend Reports“ der Plattform www.logolounge.com. I have noticed many of the trends myself, but certainly could not articulate as well as th… For millenniums, lightning was almost exclusively looked at as a weapon or punishment from the gods. Use the ideas here to push your design skills to the next level and keep the trajectory moving to the next iteration. Read More, I can’t believe it, but this is the 15th LogoLounge Trend Report, and nothing, yet everything has changed in the last decade and a half. Each year, it offers the opportunity to literally review thousands upon thousands of logos one at a time, looking for nuances and artifacts of emerging trends. No matter what, I believe the design industry is going to come out of this better than we were. Much like many of the logos from those “Sparkle” stars were primarily used in a space-filler mode to add some magical charm to an illustrative mark with a capricious attitude. Discover (and save!) As a rule, order can give us a sense of wellbeing. I picture the designer whose work has been stripped down to a company name in a lowercase bold sans serif. For more information, visit our join page. In 2018 it has even more to add to the world of design. Design. It just felt like a weird element that was added as an after-thought. LogoLounge (Bill) also publishes a well-respected annual logo design trend report that gives a trajectory of where logo design is heading. LogoLounge 4: 2000 International Identities by Leading Designers Humans have a desire to achieve a level of balance and harmony. According to them, this report is meant to “to share with you what [they] see, not to make suggestions for what you should do”.We are definitely agreeing with them, while some featured trends are not new, a few of them are coming back this year. Four points was enough to get the idea across with minimal detail making it ideal for logo design. It’s the old theory of a train wreck and not being able to look away. These logos are less about the colorfully arranged elements floating on the background but more about the negative counter space created between them. Read More, At this writing, there are nearly 175,000 logos on the LogoLounge site. The time when LogoLounge the world renowned website for logo design has releases the logo trends report. What an honour! For those unfamiliar with LogoLounge, it is a logo inspiration book series and the leading online logo inspiration gallery. As the internet's largest database of logos over 50,000 to date you can't help notice the evolution of design and trends. Regardless they will work it out. That technology probably took us to the moon and back, but for designers it provided an immediate visual language we relied on and abused right up ‘til the night we met pixels. Wow, I am so very happy and honored to see my CoinBase logo in here! These hands impart a new-age culture and are likely to be accepted in an artisan boutique or definitely in a business to consumer category. There’s also a tendency toward minimalist effects using transparencies, where one surface hovers closely to another. Like the siblings this trend is named for, the two distinct elements may be in perfect harmony or reference co-joined elements rife with tension. Published Jan 25, 2020 The mini edition of the fourth volume in the best-selling LogoLounge series provides 2,000 logos from designers worldwide. As a designer your design skills become more valuable over time because the longer you practice, the greater context you bring to your craft. But Lubalin is too frequently overlooked in my opinion. Read More, The report should serve you as an ongoing view of where logo design is headed. The ancient Greeks used a symbol for lightning that looks nothing like our modern-day interpretation. You can’t tell where something is going if you don’t know where it’s been. BY BILL GARDNER, PRESIDENT OF GARDNER DESIGN AND FOUNDER OF LOGOLOUNGE.COM. LogoLounge Trend Reports 2012 and 2013 Identifying trends is impossible without context. They reveal our growth. As a rule these marks are a continuation of the monoline aesthetic with an even distribution of positive and negative weight. 2018/05/01 - 2010 LogoLounge Trend Report : Hexahedron. A bit like my feelings for designs that trod out the old circuit board solder pathways careening around like a pair of Tron cycles abruptly flaring out to terminate in a silver dot cul-de-sac. For instance, there are a lot of logos this year that employ variable fonts and effects filters, maybe for no other reason than we have the capabilities to do it. Things that have gone rampant include kettle weights, anvils, Legos and animals like foxes and tigers—but not Tiger Kings. There are those things in life that can make us feel uncomfortable or on edge, but that captivate us nonetheless. They’re kind of a New Age throwback. Take a look at this beautiful array of hands that are abundant this year. Dejected and brow beaten after numerous attempts to interject some color or life, the client finally concedes a spot of color on the dot. We find variable type on a strong pace to have an influence on logo trends for some years once we figure out how to drive them. As for this year’s trends, we’re seeing some intriguing clusters of design innovation driven by technology and tools. July 9, 2018; Midland Paper Clips; Misc; By Bill Gardner, President of Gardner Design and Founder of LogoLounge.com. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, a website that was launched by Bill Gardner in 2002. As always, I’m grateful to the LogoLounge community of more than 20,000 designers across the world who provide much of the fodder for these reports. Discover (and save!) Nevertheless, it's evidence of industry vitality, and it's all a gift. #Checkitout #trendreport #newpost . Diminishing or contorting type in a sequence of thick to thins or squat to tall, and even animating it as such, are eye candy but probably not the use the original developers of variable type had in mind. Crises often accelerate trends in society and design. They also get immediate entry into the selection process for the LogoLounge book series. As Bill reports there are three main characteristics of 2017 in logo … Admittedly the lower case i is often cast as the person in the letterform with the dot serving as the head. Zoom and Facetime have become the new norm in business as companies work with offsite pods of people with different skillsets. And beneficial to both sides trends, we tend to burn out overnight 2018 this... Flat graphic logo designers, i am so very happy and honored to see my logo. On Pinterest may 3, 2018 - this Pin was discovered by LogoLounge even. Tools, or a team to burn out overnight the Curtain, creating the logo trends every year a audience. Feel uncomfortable or on edge, but these shapes have approachable, organic.! Filled with more points do single perspective murals that shift appearance with our vantage point moving... 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